Create design system and ui for Sport games

Sports Games

Sports Games

Project overview

Sports (Race, football, basketball) instant and schedule betting mobile and desctop games.

My role

UI/UX designer

Project duration

1,7 years

The problem

Inconsistent branding across games and marketing materials, lengthy development time for each project, a need for improved user experience and player engagement.

The goal

Create consistent, brand-recognizable games, optimize development to reduce production time, and support other departments with design materials, while ensuring a better UX for players.

Responsibilities

Designed wireframes, UI for mobile/desktop, and animation prototypes. Worked with developers, product managers, and other teams to ensure a consistent, user-friendly experience.

UI/UX Design for Virtual Betting Games


⊹ Designed intuitive and visually appealing UI and focused on UX improvements

⊹ Worked closely with developers, product manager and art team.

⊹ Ensured clear data visualization for better decision-making and user experience

Sports Games

Design System Creation

⊹ Built a scalable design system for virtual betting games

⊹ Developed reusable UI components, typography, color schemes, and layout guidelines

⊹ Documented the system for easy collaboration with designers and developers.

Sports Games

Internal Tournament Tool UX/UI

⊹ Designed an internal tournament tool that easily can be transformed for different events

⊹ Worked on structuring tables for leaderboards to optimize data presentation

Marketing Materials & Templates

⊹ Created custom UI layouts for landing pages and in-game promotions

⊹ Created adaptable assets for advertising, promotions, and social media

⊹ Built template system, allowing marketing team to update and adapt assets for different campaigns.

Sports Games

Efficiency & Implementation Impact

30%

Faster UI/UX implementation time for standardized games

-45%

Reduced iteration time, using animation prototypes

90%

Designs approved on the first submission

impact icon

Impact

I significantly improved UI/UX implementation speed by reducing iteration time through the use of animation prototypes. My designs were consistently approved on the first submission, streamlining the development process and contributing to a smoother overall player experience.

learn icon

What I learned

I learned the value of cross-team collaboration to ensure design consistency and speed up workflows. Using animation prototypes improved iteration times, and I gained experience balancing creativity with efficiency to meet project goals.

Next Project